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Product design for B2B/B2C SaaS

FinTech payment flows | AI compliance | Workforce Management | Native apps | Growth optimisation

Case studies

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Marketing Tech | Start-up SaaS | B2B 

Lead designer

Deterministic and generative AI solutions designed to verify compliance for highly regulated industries

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Medical Health | B2C

Lead designer

Transitioning the identity, brand, design and build (Webflow) from  australianallergycentre.com.au to  www.alleviateclinic.au
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Performing Arts | Health | B2C

Lead designer

Transforming the digital experience
Scaling, redesigning and updating segments of Danceforth using Wix
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Marketing Tech | Start-up SaaS | B2B

Lead designer

Scaling for Enterprise
Building rapport, maintaining relationships and designing/shipping solutions to scale Enterprise clients in highly regulated industries
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Design systems

Senior designer

Design systems

Creating, maintaining, scaling and building designs systems
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FinTech | Payments ecosystem

Lead app designer

Uplifting the app shopping experience

Easing the customer's purchasing journey (end to end) to improve app usage and purchase rates
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WCAG (Accessibility)

Senior designer

Advocating and implementing accessible platforms

Designing, creating, advocating and implementing designs that adhere to WCAG 2.2
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FinTech | Payments ecosystem

Lead app designer

Increasing app purchase rates by allowing customer to activate and shop promotions
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Workforce Management | Start-up SaaS | B2B

Lead growth designer

Converting and onboarding clients

Enhancing onboarding and post-conversion experiences to improve retention and drive sustained platform engagement
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Workforce Management | Start-up SaaS | B2B

Lead growth designer

Time Clock experiences

Transforming the complete user interface and experience to streamline time tracking and payroll accuracy for managers and employees
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Lead designer

Responsive design | Web | Mobile | App | Tablet

Responsive design

Scaling designs to be accessible on every platform

About Elaine

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I design high-impact products across web and native mobile platforms for B2B/B2C SaaS companies from consumer FinTech apps to enterprise B2B solutions.
 

With 10+ years in start-up and scale-up environments, including 6 years dedicated to end-to-end product design. I've shipped AI-powered compliance tools for Fortune 500 clients, consumer payment and cash-back experiences, and workforce management platforms.

Testimonials

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"It has been an absolute pleasure working with Elaine on designing a Wix website for my small business.


She quickly grasped my vision, and her friendly nature and clear communication made it easy to request adjustments whenever I changed my mind about the details.

 

I’m so happy with my beautiful website!"

Contact

Thanks for submitting, we'll be in touch.

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