
Case studies

Marketing Tech | Start-up SaaS | B2B
Lead designer
Deterministic and generative AI solutions designed to verify compliance for highly regulated industries

Medical Health | B2C
Lead designer
Transitioning the identity, brand, design and build (Webflow) from australianallergycentre.com.au to www.alleviateclinic.au

Performing Arts | Health | B2C
Lead designer
Transforming the digital experience
Scaling, redesigning and updating segments of Danceforth using Wix

Marketing Tech | Start-up SaaS | B2B
Lead designer
Scaling for Enterprise
Building rapport, maintaining relationships and designing/shipping solutions to scale Enterprise clients in highly regulated industries

Design systems
Senior designer
Design systems
Creating, maintaining, scaling and building designs systems

FinTech | Payments ecosystem
Lead app designer
Uplifting the app shopping experience
Easing the customer's purchasing journey (end to end) to improve app usage and purchase rates

WCAG (Accessibility)
Senior designer
Advocating and implementing accessible platforms
Designing, creating, advocating and implementing designs that adhere to WCAG 2.2

FinTech | Payments ecosystem
Lead app designer
Increasing app purchase rates by allowing customer to activate and shop promotions

Workforce Management | Start-up SaaS | B2B
Lead growth designer
Converting and onboarding clients
Enhancing onboarding and post-conversion experiences to improve retention and drive sustained platform engagement

Workforce Management | Start-up SaaS | B2B
Lead growth designer
Time Clock experiences
Transforming the complete user interface and experience to streamline time tracking and payroll accuracy for managers and employees

Lead designer
Responsive design | Web | Mobile | App | Tablet
Responsive design
Scaling designs to be accessible on every platform
About Elaine

I design high-impact products across web and native mobile platforms for B2B/B2C SaaS companies from consumer FinTech apps to enterprise B2B solutions.
With 10+ years in start-up and scale-up environments, including 6 years dedicated to end-to-end product design. I've shipped AI-powered compliance tools for Fortune 500 clients, consumer payment and cash-back experiences, and workforce management platforms.
